Lets be honest, this is a pretty intimidating staredown, but it is that awesome hat tying it all together.
You too can intimidate with your awesomeness, as these Peppermill Run It Up Reno hats are available at the Run It Up store. Here's the deal though. You can't buy the hats online, you can only get them here.
For $20, the hat can be yours, but you'll have to practice the rest of your staredown on your own time. Practice by staring down a closer look at the hat: